So I've built a case study with Siemens based on my use of their CAD software and done two webinars for the same thing. Lessons learned:
1.) Becoming a "name" is actually kind of fun. Not in a "I'm the greatest" way, but it means that people come to you for advice more. I love giving advice and trying to help in areas I actually know something about.
2.) Webinars are NOT a very good way to sell something. The internet has gotten the world connected in a way that no one ever thought possible, but we have sacrificed some intangible understanding that accompanies face-to-face communication to get there.
3.) Getting people with little or no technical background to report technical things accurately is REALLY hard. I had an article about me in Moldmaking Magazine based off the case study recently. They botched it significantly, but in their defense, they really don't understand anything other than toolmaking well. Again, a face-to-face interview would have gotten the job done right.
Not sure if all this is something I'd do again or not. I'd definitely have to make a better accounting of the time investment prior to committing. Still, if you don't do it, it's hard to understand all that.
Josh
